Ariel Katz: The GTM Story of Sisense ($150M+ ARR)

Welcome to another episode of Unicorn Builders. In today's episode, we're speaking with Ariel Katz, CEO of Sisense, an embedded analytics platform that's raised over $275 Million in funding.

Here are the most interesting points from our conversation:

• Microsoft Journey: Ariel spent 21 years at Microsoft, witnessing its growth from a small R&D center in Israel to a global giant, and shared insightful experiences working with Steve Ballmer and Bill Gates.
• Cultural Evolution: Highlighted the cultural shift at Microsoft under Satya Nadella, emphasizing empowerment, collaboration, and a growth mindset that revitalized the company's innovation.
• Sisense Vision: Ariel joined Sisense in 2022, recognizing the opportunity to transform traditional BI into a developer-first embedded analytics platform, aiming to redefine the category.
• Market Evangelism: Discussed the challenges and strategies in evangelizing a new category, emphasizing the importance of customer and analyst education and consistent messaging.
• Customer-Centric Approach: Ariel stressed the importance of understanding customer problems over solutions, focusing on how embedded analytics can seamlessly integrate into users' workflows.
• Operational Excellence: Shared insights on achieving operational excellence through rigorous processes, automation, and detailed execution to scale the company beyond $100 million in revenue.

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