Harrison Rose: The GTM Story of Paddle ($1.4 Billion Valuation)

Welcome to another episode of Unicorn Builders!

Today, our unicorn builder is Harrison Rose, co-founder of Paddle, a payments infrastructure provider for SaaS companies that has raised $300 million in funding. Harrison's journey from starting his first business at 18 to stepping back and co-founding Good Fit provides a unique glimpse into the mind of a successful tech entrepreneur. Paddle, now with 300 staff and 3000 global customers, exemplifies the trials and triumphs of scaling a global tech business.

Key topics discussed:

• Harrison's entrepreneurial journey from co-founding Paddle at 18 to stepping back and starting Good Fit.

• The inspiration and challenges behind creating Paddle, aimed at solving B2B payment issues for software companies.

• Early days of Paddle, including stories of raising funds without understanding the VC world and learning from mistakes.

• Insights into Paddle's growth strategy, focusing on software verticalization and the shift from a marketplace model to providing comprehensive payments infrastructure.

• The evolution of Paddle's marketing philosophy, transitioning from heavy reliance on outbound sales to investing in brand and market presence.

• Harrison's reflections on the importance of founder self-awareness and the ability to adapt and grow with the company.

• Good Fit's inception, leveraging the lessons learned at Paddle and focusing on changing how companies approach go-to-market strategies.

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