Henry Kim: The GTM Story of Swiftly ($1B+ Valuation)

Welcome to another episode of Unicorn Builders — Centaur edition. In this episode, I chat with Henry Kim, Co-founder and CEO of Swiftly, a retail technology platform that has raised over $200 million in funding.

Key Topics Discussed:

• Swiftly's mission to empower brick-and-mortar retailers with digital tools, positioning themselves as the "Shopify for brick and mortar retail"
• The evolution of Swiftly's market approach from traditional BI to a developer-first, embedded analytics solution for retailers
• Henry's transition from finance and private equity to entrepreneurship, and the lessons learned along the way
• The company's strategic go-to-market approach in a conservative industry, focusing on larger retailers despite initial pressures
• Swiftly's rapid growth strategy, leveraging key partnerships and expanding into new verticals like convenience stores
• The vision for Swiftly to become a global platform, with plans for international expansion, particularly in Asia