Jack Newton: The GTM Story of Clio ($100M+ in ARR)

In today's episode of Unicorn Builders, we speak with Jack Newton, CEO and Founder of Clio, a legal tech company that's raised $386 million in funding and surpassed $100 million in annual revenue, making Clio our first Centaur interviewed on the show. 

Topics Discussed: 

• The backstory of Clio, and how it helps lawyers run every aspect of their practice from a business perspective
• The biggest barrier that Clio faced as a newly-created business, and what Jack and his team did to overcome it
• Thought leadership and its role in Jack’s work with Clio, and how Jack approaches marketing when working with SMBs
• When to create a category — and when not to
• What were the toughest times for Clio, and Jack’s advice to CEOs facing difficulties